Simple Story
Simple is almost 50, but we still look fabulous for our age! We know
that using only the kindest ingredients pays dividends when it comes to
looking and feeling good.
In 1960,
Simple introduced the first perfume and colour-free soap recommended by
doctors for sensitive skin, which was developed by a pharmacist.
In 1978, we launched our famous cleanse, tone and moisturise regime.
By the 1990s, when the rest of the beauty industry was starting to jump on the "preservative-free" bandwagon, we already had an extensive range of no perfume, no alcohol, and no unnecessary additives skincare products.
Simple never uses harsh chemicals, colours or perfumes. Using only the purest possible ingredients, you can trust the natural goodness in all our products, even on the most sensitive skin.
